Contact Hours: 3
Target Audience: Massage Therapists.
Instructional Level: Beginner/Intermediate
Course Type: Seminar-On-Demand
The course materials for this Seminar-On-Demand are available in our online format available instantly or by mail.
Our mail order format allows you to obtain a hardcopy of the course materials. When you choose the mail format we will rush your course materials the next business day via USPS Priority, UPS Ground or USPS Priority Express 2 Day.
Massage therapists often start small businesses. They build it, but nobody comes. The most common question asked is “How do I get clients?” Unfortunately, massage schools don’t prepare therapists for the challenge of marketing a small business. Lu Mueller-Kaul built a successful massage practice from nothing and growing it into a thriving practice with a staff of 10. “Social Marketing” is Lu's strategy for success--this class explains what "Social Marketing" is, and teaches therapists best practices to use to help build a successful business.
This Seminar-on-Demand is 3 contact hours in length (check your state’s approval status in the state specific course catalog for your profession).
- Social marketing
- Medical marketing
- General networking aAdvice
- Content marketing
- Networking groups
- Introverts or extroverts
- Sales pitches
- Time management
- Action plan
This course is intended to instruct the professional through a study of the basics of social marketing.
At the conclusion of this course, the participant will be able to:
- Identify the key components of “marketing”
- Differentiate between sales and marketing
- Define effective networking - online and offline
- Describe an effective campaign for Twitter and Facebook networking
- Identify adjunctive services that promote efficient management of social media presence
- Identify the differences between Twitter and Facebook and the respective differences in relationships and posts
- Describe a clear social media action plan
The participant will have 1 year from date of purchase or until the course expiration date to complete this course, whichever comes first.
View course expiration dates
About Lu Mueller-Kaul, LMT, MA
Lu Mueller-Kaul started her career in alternative medicine as a naturopathic physician in Germany. In addition to traditional chinese medicine, Lu uses a variety of bodywork techniques including Neuromuscular and Trigger Point techniques, TuiNa (traditional Chinese massage), Reflexology, stretches and strengthening exercises, and other manual therapy styles. As a specialist for back problems, Lu has had sucess in treating sciatic pain, tense neck and shoulders and the resulting headaches, vertigo and tinnitus.
Lu came to the U.S. in 2006 to study Rolfing Structural Integration. Today, she works as a Certified Rolfer and Rolf Movement Teacher, which enables her to utilize all the tools from her previous education in the Rolfing context. Lu is the owner, workshop instructor and Yoga therapist at Balance Education, in Orlando, FL.