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Yoga Therapy For Athletic Trainers

May 17th, 2013 | Posted by Amy-Lynn Engelbrecht in Athletic Training | Continuing Education - (0 Comments)

Are you an athletic trainer looking for a great way to add more options to your treatment plans? Are you interested in new techniques? Are you flexible?

If you answered “Yes!” to any of those, we have some amazing courses that will have you bending for joy. Here are some sneak peeks at some of the ATC courses available in our catalog.

PSssst: We’re a BOC approved provider, so you can be confident that your continuing education course will count (please check the catalog to see if this course is approved in your state!).

Medical Therapeutic Yoga for the Lower Extremities

Medical Therapeutic Yoga for the Upper Extremities

Medical Therapeutic Yoga: Foundations for Using Yoga in Integrative & Preventive Medicine

Therapeutic Yoga 1: Introduction into Yoga Risks and Benefits

Assessing and Treating Musculoskeletal Disorders through Therapeutic Yoga Techniques

Don’t see one that stimulates you? Plenty more over in our course catalog, go check ‘em out!

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How A Massage Ethics Course Can Improve Your Reputation (And Your Business)

May 9th, 2013 | Posted by Amy-Lynn Engelbrecht in Massage Therapy - (2 Comments)

It’s a unfortunate truth that massage therapists can be faced with the struggle to be recognized as legitimate and ethical care givers when the professions reputation frequently takes blows from negative media exposure. On any given day, a quick news search can reveal stories of scam artists and illicit massage clinics or practitioners being busted all across the US. So how do you overcome this challenge for yourself and your business? One simple way is, believe it or not,by taking an ethics course.

Commitment to Your Craft

Even if yours isn’t a state that has an ethics requirement, completing an ethics course from an accredited provider can benefit you in a few ways. First and foremost, though, is that it is a great way to reaffirm your commitment to your profession and to holding to exceedingly high ethical standards when serving your clients.

An ethics course will also keep you current on any legal issues that may have changed or cropped up. A good course gives you the ability navigate the tricky waters of interacting with clients while providing them with your services. As the relationship between the therapist and client becomes more complex with increased legal responsibilities, it is more important than ever to have a solid base to refer back to.

Another benefit of taking an approved ethics course is that you also get to knock out a few hours of your continuing education requirements (check with your individual state and regulating body to see what your rules are).

Reassure your clients

Just as doctors proudly display their credentials on the walls of their offices, so should you. Not only should you display your license to reassure clients that they’re in the right place, frame your ethics course certificates, too. They can help build trust with your clients and show them that you’re serious about providing a safe environment.

Spread the word

Don’t be afraid to discuss ethics with your clients if they have reservations. Be open to questions they may have and answer honestly. And don’t limit the conversation to within the walls of your business, take it social. Initiating conversations on your social media outlets about ethics and encouraging your existing clients to post testimonials can encourage potential clients who had been hesitant about seeking massage services to take the first step and call you. Social sharing is a very valuable and inexpensive tool, don’t be afraid to take full advantage of it!

No matter what your state ethics requirements may be, investing a bit of time and money in an approved ethics course can benefit you professionally and boost your business reputation.

The HomeCEUConnection.com has two Seminar-on-Demand ethics courses that fit the bill:Professional Ethics: The Foundation For A Successful Massage Practiceand Ethics in Therapeutic Presence.

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How to Construct a Healthcare Marketing Plan

May 7th, 2013 | Posted by Jacquilyn Ferrera in Authors - (0 Comments)

 

Healthcare is always a hot topic – in the political, financial, personal worlds and more. Because there will always be a demand for it, more and more entrepreneurs are getting into various aspects of the health care sector – insurance being at the very top. You yourself might be working on a new marketing strategy. If this sounds familiar, you’re not the only one. Still, you need to keep some things in mind. What do you need to consider when developing your own marketing plan? Read on to find out.

Consider the Changes

If you’ve been following politics at all for the last year or so, you know that changes in the healthcare system are slated to slowly roll out over the course of the next several years. Therefore, it’s important to consider these changes and the ways they will affect your customers. Even if the effects are marginal, you need to communicate that. The Affordable Healthcare Act is on everyone’s mind.

Options

Many people have to purchase their own health insurance, as it’s not provided through their jobs. You need to remember that these customers NEED insurance – if not now, then they will soon – as it will be illegal not to have coverage. Many entrepreneurs take situations like this as a license to screw over their customers. Resist the temptation though – if you are taking advantage of those in need, you’ll develop a heartless reputation. Even if you are offering rock-bottom prices, people will find someone else who can match your prices and at least looks like they care about their clients.

Your Audience

When you are marketing anything, you must consider the individuals to whom you are marketing. This is especially true when it comes to healthcare. A lot of people who have to buy their own policies are struggling financially. Even if it’s the case, it’s not the best idea to market your options as an exclusive system full of pricey packages. Instead, focus on words and phrases such as  “healthcare for your financial needs” – always keep the focus on the customer – both in practice and in your marketing.

Businesses and Individuals

Both individuals and businesses will likely be interested in purchasing your healthcare plans and coverage, and it’s likely best to have two separate marketing campaigns.  This is because combining them might significantly reduce the number of customers you bring in. Individuals are not going to be interested in an ad that speaks only to businesses and vice versa. Again, they want to feel as though the focus is on them. Yes, evincing breadth is a good thing – but you can’t sacrifice depth.

Healthcare, although it really is necessary, is such a controversial topic right now. Hopefully, by offering affordable services to both businesses and individuals, you will be able to make a difference in the world. Many assume that the insurance sector is all about profit – but it’s up to people like you to change that notion. Lives are at stake, so take that responsibility seriously. Be compassionate, patient and cognizant of the little guy!

Jacquilyn Ferrera writes about business and her career in healthcare. Her recent work can be found at http://www.topmastersinhealthcare.com.

Celebrate Better Hearing & Speech Month With Two New Live Webinars!

May 2nd, 2013 | Posted by Amy-Lynn Engelbrecht in Continuing Education | Speech Language Pathology - (0 Comments)

If you’re looking for a great way to celebrate Better Hearing & Speech Month, HomeCEUConnection.com has just the thing to fit the bill: Two brand new, exciting speech-language pathology continuing education webinars from renowned and respected presenter Ana Paula Mumy, MS, CCC-SLP.

Ana Paula’s first course, titled “Surviving Your Clinical Fellowship Year: A Focus on Schools”, broadcasts live on Saturday, May 25th at 9:00amET.

This 2 hour course is designed to give SLP Clinical Fellows a framework for organization, productivity, creativity, and visibility in order to accelerate the learning curve and promote confidence and effectiveness.

Ana Paula’s second course is entitled “Advocacy! Advocacy! Advocacy! For Our Profession, Our Positions, and Our Prospective Clients” and broadcasts live on Saturday, May 25th at 12:00pmET. This 3 hour course addresses how Speech-Language Pathologists can advocate for the profession, for themselves in their respective positions, and for prospective clients by initiating timely education and training, effective communication and collaboration, and thoughtful problem-solving.

Special Savings on SLP Flex Packages

We’re also thrilled to offer a special BHSM discount on our awesome SLP Flex packages. When you use the promo code ASHA226, you’ll save 10% off any 12, 18, 24, 30 or 36 hour speech-language pathology flex package. Flex packages let you choose from the best of our seminar-on-demand or webinar continuing education courses to build your custom curriculum. Get a jump start on your continuing education requirements today!

About HomeCEUConnection.com

HomeCEUConnection.com approved by the American Speech-Language-Hearing Association (ASHA) to provide continuing education.

ASHA Continuing Education Approved Provider

 

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The New Generation Of Massage Therapy Continuing Education

April 25th, 2013 | Posted by Amy-Lynn Engelbrecht in Continuing Education | Massage Therapy - (0 Comments)

Massage may be a centuries old practice with many traditional techniques still in use today, but it continues to advance and evolve to meet the needs of the todays world. So why should your continuing education be stuck in the past? The answer is that it definitely should not. The world today is filled with user-friendly technology that can make your life infinitely easier with continuing education courses that you can complete almost anywhere and on your own schedule.

Dusty Tomes and Stuffy Classrooms

It’s a good bet that if you’ve been a massage therapist for any length of time, you’ve had to suffer through long days sitting under fluorescent lighting on a hard plastic chair in an effort to meet your continuing education requirements. Your material was limited to reams of paper and slides on a projector while the instructor talked and talked. Not always the most stimulating environment.

The technology boom changed all of that. Rapid-fire development has helped to fuel an ever evolving continuing education business that harnesses powerful tools to create and distribute engaging courses loaded with rich audio and video content.

Say Goodbye To Those Classroom Walls, Say Goodbye To Rigid Schedules

For therapists living and practicing in rural (or even urban) areas where there are few educational opportunities online learning is a lifesaver. Regardless of location, fitting classes or seminars into an already busy work schedule can be challenging. Online education eliminates these roadblocks, and offers a cost effective alternative to attending onsite classes.

Mobile learning is also growing in popularity. With courses you can view on a laptop, tablet or mobile phone, it’s easier (and cheaper) than ever to fit continuing education into your lifestyle.

Something For Every Learning Style

Whether you prefer to read a textbook on your tablet or watch a presenter demonstrating the latest technique on your computer or laptop, there are courses to fit the bill.

Text: Peer reviewed, published text courses were the first to make the migration to online educational catalogs. Many CE providers offer the ability to download PDF files of the course materials directly to your computer, laptop or mobile device. Text courses are a good option for material that doesn’t require hands-on learning, such as ethics, laws or business skills courses.

On-demand Video Courses: Video courses are great for kinesthetic learning because you have the option of viewing video demonstrations and applying a technique on a volunteer patient. And, as they are pre-recorded, they offer the ability to access the presentation whenever, wherever and as often as you like. Want to review something that the instructor demonstrated? It’s easy as pie to access your course material and re-watch that particular section.

The Bottom Line: Online CEs Are Convenient, Flexible and Affordable

The convenience, flexibility and affordability of online education has allowed us to design CE packages specifically for massage therapists. We know that you are hard working professionals with schedules (and budgets) that don’t always allow for the freedom to complete continuing education requirements very easily. Our 12, 24, 36 and 48 hour massage packages allow you to choose from a selection of text and video courses to create a curriculum that you can download and begin working on instantly and we worked hard to keep the prices of these packages low. We even created a special package for Florida massage therapists that include all of your mandatory courses.

So stop dreading your upcoming CE deadline! With HomeCEUConnection.com online courses, you can study while you’re at the beach or sitting in the backyard. And we won’t snitch if you enjoy a cold beverage while you do it…try getting away with THAT in a classroom.

Want more information? Check out the course catalog or even give us a call at 1.800.554.2387 and we’ll be glad to help.

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